A rebrand shaped by participants, designed to reflect the emotional impact of Green Light Trust’s work and support future growth.
THE CHALLENGE
Green Light Trust has a powerful story and proven impact, but an outdated brand was holding it back. As the organisation grew its offer and audience, the visual identity and messaging no longer reflected its ambition or the transformative experiences it creates. The charity needed a brand that felt as energising and expansive as its work in the woods, and one that would connect just as strongly with potential funders, corporate partners, and commissioners as it did with participants.
OUR APPROACH
We began with audience research, gathering insight from those who use, support and partner with GLT. It was clear that people valued the warmth and emotional power of time spent in the woods, but this wasn’t coming through is how the brand looked or sounded.
A full-day brand workshop with team members from across the charity helped define the values, personality and future direction. Alongside this, we held a creative session with participants in the woods, ensuring the visual identity was shaped by the people at the heart of GLT’s work. From this, we built a brand framework with a refreshed vision, mission and values. We developed tailored messaging for different audiences, alongside a new tone of voice that feels more human, focused and true to the organisation’s character.
We then moved into design, developing visual identity concepts inspired by the feeling participants describe after time in the woods. These were tested and refined before selecting the final direction.
THE SOLUTION
The new brand captures the emotional impact of Green Light Trust’s work with more clarity and confidence.
A warmer, more vibrant colour palette moves away from the expected greens and browns, instead drawing from the warm glow of the campfire, a central feature of GLT’s programmes and camps. Hand-drawn illustrations influenced by what nature offers us in the woods, bring texture across applications. Clean block lettering and accessible typefaces were chosen to improve readability while still retaining personality. And authentic photography that not only shows the landscape but prominently features the people at the heart of GLT.
The updated tone of voice is practical and easy to use. It helps staff across the organisation write with more clarity, consistency and purpose across everything from emails to funding applications.
The brand now gives Green Light Trust the structure and expression it needs to grow and to reach more people, more powerfully.
YOU MAY ALSO LIKE…
Built on the combined experience of our founders, Creativity Unbound brings over 30 years of knowledge from across different industries to support VCSE’s of all sizes.
We’d love to bring our experience, creativity and passion to help realise the true potential of your audiences.
We’d love to hear from you.
Call us on 01603 339138 or email hello@creativityunbound.co.uk