CASE STUDY
THE HAMLET CHARITY

Celebrating 50 years of life without limits.

A joyful new brand identity and launch campaign for a charity helping children, young people and adults with learning disabilities and complex health needs to reach their full potential.

THE CHALLENGE

With ambitious plans to grow the adult services provision and a 50th anniversary to celebrate, The Hamlet needed to focus on raising its public profile and diversifying income streams to create a more sustainable future.

OUR APPROACH

By working collaboratively with The Hamlet Team and surrounding ourselves with the children, young people and adults The Hamlet supports we uncovered the stories of joy and celebration that make life at The Hamlet so special. We used this insight to develop a new brand framework and visual style, followed by a launch campaign designed to drive brand awareness and acquire new supporters.

THE SOLUTION

Using our central idea of ‘life without limits’, we created a joyful visual style that represents and celebrates every individual who spends time at The Hamlet. The bright and accessible colour palette, teamed with the mix of heart warming imagery and hand drawn illustrations combine to communicate the care and warmth that is synonymous with The Hamlet. 

To launch the new brand and create awareness of the important work The Hamlet does, we created a campaign proposition that could remain consistent while the intent and call to action could change from awareness to conversion over time. The ‘everyday momentous moments’ proposition was developed to represent the moments of achievement that were often the result of months of hard work and dedication from The Hamlet team that many of us would take for granted. The campaign launched with the strapline, ‘50 years of firsts’ and featured real stories of ‘firsts’ gathered from parents, carers and The Hamlet team that represent the everyday momentous moments that just wouldn’t be possible without The Hamlet. 

The campaign launched with paid advertising across social media, digital display, out of home and print and has continued to be the flagship fundraising campaign for individual and corporate giving.

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