Raising awareness of the sixth form offer at Gresham’s School with an online and offline admissions campaign.
In response to continued demand for places and the desire to offer students a breadth of choice, Gresham’s School are introducing a new co-educational day house for lower sixth form students for admissions in 2023, Arkell. As a complimentary offer to the existing day-in-boarding and boarding options, Arkell needed to be promoted through a wider sixth form campaign focussing on the breadth of choice, both in curriculum and attendance options to support the drive for admissions.
Working with the Gresham’s Marketing team and our existing personas, we refined our target audience, point of difference and consumer proposition to create a compelling campaign narrative and creative execution that could be run over on and offline channels in the lead up to sixth form open days and application deadlines for the 2023 academic year.
As one of the only places you can choose to study A Levels, BTEC or the International Baccalaureate Diploma (IB) at sixth form, and with the complimentary differing ways now on offer to attend, the proposition ‘Sixth Form Your Way’ was created. Communicating choice from the outset, the proposition is also designed to speak directly to both stakeholders in the decision of where to attend sixth form, the family and the student.
Using real imagery of sixth form pupils and the superb location together with the head-turning composition of typography, the campaign majors on the different study options and the opportunity that students have to find the path that is right for them.
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