Website design and build that puts service users and supporters at the heart of the experience.
THE CHALLENGE
Big C is one of the leading cancer support charities in our area and has been providing services to the people of Norfolk for over 40 years.
Like many charities, Big C relies heavily on its digital presence to be able to communicate with service users and supporters. However, over time, the experience had become fragmented and difficult to manage as new areas were bolted on to the main website to support demand, resulting in a confusing user experience and potential barrier to people accessing the support they need, when they need it most.
OUR APPROACH
Initially, we worked with the Big C team to get a feel for the brand, how the offline look and feel had evolved into a vibrant and lively brand that wasn’t yet being translated online, and to understand the broad range of audiences the site needed to cater for. Using this insight we mapped out the content and user experience based on our audience needs, before progressing to design. We then tested our designs, using an interactive prototype, with a wide range of Big C supporters and service users to ensure the user experience was right for the far reaching audiences, before progressing to build.
THE SOLUTION
The new Big C website consolidates their three old websites into one simple to use, clean and clear experience that gives the content the space it needs. Prioritising our service user audiences, the site makes finding the right support, whether you are directly affected by cancer or if cancer has touched your life in some way, easy and quick so that those going through the unimaginable can get the help they need, whether this is to seek support of find practical information. By talking directly with service users, we were able to understand that many arrive at the site, at very overwhelming times in their life. All appreciated the clean, clear and spaced out nature of the design, with some commenting it made them feel calm and gave a sense of professionalism and hope.
By integrating the teardrop shape from the logo into the button styles and using the popular shades of dark and light blue that Big C has become known for, supported by some of the secondary colours in the brand, the site now feels much more aligned to the offline brand assets that we are all familiar with. The persistent navigation bar at the top of the page for desktop users, ensures there is always a quick and easy way to navigate directly to the support pages or access the phone number to call the support team. And the all important donate button sits proudly in the contrasting orange brand colour at the top of every page, so it’s not missed. This complements the richer fundraising content that sits under the new ‘Get Involved’ section of the site, giving the dedicated members of #TeamBigC a direct route to the many ways to support Big C’s work. The site also brings the vital research work that Big C funds to the fore, with a dedicated section that now sits alongside content directly for health professionals.
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