A new website that reflects Green Light Trust’s purpose, making it easier for people to access support and understand what that charity offers.
THE CHALLENGE
Green Light Trust’s website wasn’t working for the people who needed it most. There was no clear referral pathway for participants, limited options for supporters, and no space to showcase fundraising or corporate partnerships. Behind the scenes, the team had limited ability to update content or add new features, the platform was hard to use and no longer reflected the charity’s support or its ambition.
With a new brand in place, the website needed to be more than a shop window. It had to support participants, attract funders and partners, and give the team full control to maintain the site themselves.
OUR APPROACH
We built the site around the real journeys people take, from individuals seeking support to funders, referrers and potential partners. Using the insight gathered from the primary research used to inform the rebrand, we developed user personas and mapped out what each group needed from the site. This informed the content strategy and structure, all shaped to feel clear, human and purposeful.
We built accessibility in from the start and tested a working prototype with users to refine the experience based on real insight before moving to build. Just as importantly, we made sure the team could manage the site themselves. The build is flexible, intuitive and future-ready and we took care of loading all the content to get them to launch smoothly.
THE SOLUTION
The new site reflects who Green Light Trust are now, and the people they’re here to support. Clear referral pathways guide professionals and participants to the right information quickly. Donation journeys are straightforward, with improved calls to action and space to tell stories that connect. A dedicated fundraising and partnerships area now gives GLT room to grow its supporter base and corporate offer.
Every aspect of the site has been designed with ease of use in mind. It’s fully accessible, built on a flexible platform, and structured so the team can update and expand it without needing outside help. Content is easier to navigate, with a tone that feels warm, confident and consistent with the new brand.
YOU MAY ALSO LIKE…
Built on the combined experience of our founders, Creativity Unbound brings over 30 years of knowledge from across different industries to support VCSE’s of all sizes.
We’d love to bring our experience, creativity and passion to help realise the true potential of your audiences.
We’d love to hear from you.
Call us on 01603 339138 or email hello@creativityunbound.co.uk